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Natural Products

Products You Can Trust

Good For You Kind To Earth

Shopterra’s unique product rating system developed through extensive industry experience, and together with the highly respected NSF International, assesses safety and source of ingredients, and the environmental impact of the products we bring to you.

You'll see this rating on all products sold on Shopterra, near the product price.

Simple. Independent. Transparent.

Our simple to understand rating system is co-developed with

Shopterra’s unique product rating system

Good For You

Our “Good For You” rating reflects how safe a product is for use by you and your family, and how naturally-derived the ingredients are. A higher “Good For You” rating indicates that a product has undergone accredited safety testing and does not contain ingredients that are known to cause chronic or acute health effects. A higher rating also indicates a higher percentage of naturally-derived ingredients within the product. Products with a low “Good For You” rating will not be offered on Shopterra.

  • Certified safety testing
  • Naturally-derived
  • No synthetic ingredients
  • Paraben-free
  • CIT/MIT-free
  • Free from formaldehyde donors
  • Sulfate-free
  • Glycol-free
  • Alcohol-free
  • Silicone-free
  • Free of synthetic dyes and fragrances
Kind To Earth

Our “Kind To Earth” rating reflects the degree to which a product and packaging affects the environment during use and disposal. A higher “Kind To Earth” rating indicates that the product and packaging are highly biodegradable, recyclable, and leaves a lower carbon footprint impact on the environment. Products with a low “Kind To Earth” rating will not be offered on Shopterra.

  • Product impact to the environment
  • Product biodegradability
  • Product carbon footprint
  • Packaging impact to the environment
  • Packaging ease of re-use
  • Recyclability

Our Good For You® score

What goes into Shopterra’s Good For You® rating? And why should you trust us?

Our Good For You® rating evaluates all products in four key dimensions: Safety of each Individual Ingredient, Safety of the Product Formulation, Sourcing of the Ingredients, Supplier Transparency

Safety of each Individual Ingredient

Ingredient Safety is the most important factor that determines our Good For You® score. Through extensive research, a review of NFPA and HMIS safety ratings of each ingredient, an assessment of dermal and oral toxicity data on each ingredient, and ongoing reviews of carcinogenic properties as published by highly reputable non-profit organizations, we are able to determine a safety score for each ingredient. The score is also determined by the acute and chronic effects of each synthetic ingredient while considering the estimated concentration of these ingredients within the product. 

Safety of the Product Formulation

The safety of a product is dependent not only on each individual ingredient but the combined effect of all ingredients within a formulation. Our Good For You® score factors in product safety certifications provided by each Supplier. We believe that certifications, which indicate that a product does not broadly trigger irritations or allergic reactions, helps demonstrate the absence of acute health effects. Therefore, products with safety certifications will tend to have a higher Good For You® score. 

Sourcing of the Ingredients

The higher the percentage of truly naturally-derived and organic ingredients, the higher the Good For You® score of a product. Our score rewards Suppliers that use natural ingredients over synthetic ingredients. 

Supplier Transparency

Our Good For You® score for each product also factors in the level of transparency of the Supplier or Manufacturer. If a Supplier makes claims on the package rather than on other mediums (such as their website), their product would tend to have a higher score. For example, if a package states “Free from Parabens”, this declaration lends itself to a higher Good For You® score than one without such forward claims.

A simplified equation for our Good For You® score is as follows:

Good For You® score = Safety of individual Ingredients + Safety of entire formulation + Certifications
+ Percentage of Natural & Organic Ingredients + Supplier Transparency

A Good For You® score of “5” is the highest score that a product can receive. It is an Excellent score. It would indicate that a product is 100% natural, contains greater than 90% organically sourced ingredients, has no individual ingredients that are known to cause chronic safety effects (such as cancer), has undergone certified safety testing against acute safety effects (such as skin irritations), and the Supplier makes favorable substantiated claims directly on the packaging.

A Good For You® score of “4” is an outstanding score. It would indicate that a product is greater than 90% natural ingredients, contains greater than 85% organically sourced ingredients, has no individual ingredients that are known to cause chronic safety effects (such as cancer), and the Supplier makes favorable substantiated claims directly on the packaging. In many cases, a product may be rated a “4” only because the Supplier is pending the completion of independent irritation safety testing. Generally, a significant majority of product users will have no irritation or allergic reactions to a product that is rated “4”.

A Good For You® score of “3” is a great score. It would generally indicate that a product has greater than 80% natural ingredients, contains greater than 25% organically sourced ingredients, and has no individual ingredients that are known to cause chronic safety effects (such as cancer). In many cases, a product may be rated a “3” only because the Supplier is pending the completion of independent irritation safety testing. Generally, most product users will have no irritation or allergic reactions to a product that is rated “3”. 

Shopterra.com does not list any products that are less than a “3” Good For You® score.

 

Our Kind To Earth® score

What goes into Shopterra’s Kind To Earth® rating? And why should you trust us?

Our Kind To Earth® rating evaluates all products in four key dimensions: Biodegradability of each Individual Ingredient, Biodegradability of the Product Formulation, Sustainability of the Packaging, Supplier Transparency

Biodegradability of each Individual Ingredient

Biodegradability of ingredients is one of the most important factors that determine the Kind To Earth® score. Through extensive research, which includes a review of biodegradability of each ingredient, we are able to evaluate how each ingredient would impact the environment (soil, air, & waterways) during use & disposal. 

Biodegradability of the Product Formulation

The biodegradability of a product is dependent not only on each individual ingredient but the combined effect of all ingredients within a formulation. Our Kind To Earth® score factors in product biodegradability certifications provided by each Supplier. We believe that certifications help verify that formulations have minimal impact on the environment and wildlife. Therefore, products with biodegradability or eco-friendly certifications will tend to have a higher Kind To Earth® score. 

Sustainability of the Packaging

Our Kind To Earth® score is also determined by the degree to which a product’s packaging is biodegradable, compostable, recyclable and/or reusable. Biodegradable & compostable packaging would generally receive higher scores than recyclable packaging. However, if the packaging can be re-used and the Supplier provides clear directions on how to re-use, a higher score may be attained. 

Supplier Transparency

Our Kind To Earth® score for each product also factors in the level of transparency of the Supplier or Manufacturer. If a Supplier makes sustainability claims directly on the package rather than on other mediums (such as their website), their product would tend to have a higher score. For example, if a package states “Recyclable Packaging”, this declaration lends itself to a higher Kind To Earth® score than one without such forward claims.

A simplified equation for our Kind To Earth® score is as follows:

Kind To Earth® score = Biodegradability of each Individual Ingredient + Biodegradability of the Product Formulation
+ Sustainability of the Packaging + Supplier Transparency

A Kind To Earth® score of “5” is the highest sustainability score that a product can receive. It is an Excellent score. It would indicate that a product is 100% biodegradability upon disposal and has no negative effect on the environment or wildlife. It also indicates that the product & packaging has verified eco-friendly certifications and the Supplier makes favorable substantiated sustainability claims directly on the packaging.

A Kind To Earth® score of “4” is an Outstanding score. It would indicate that a product formulation is 100% biodegradable and the packaging is designed to be biodegradable and recyclable. In many cases, a product may be rated a “4” only because the Supplier is pending the completion independent sustainability certifications.

A Kind To Earth® score of “3” is a great score. It would generally indicate that a product has greater than 90% of ingredients that are biodegradable or compostable, and the packaging is recyclable if properly disposed of. In many cases, a product may be rated a “3” only because the Supplier is pending the completion of independent sustainability certifications. 

Shopterra does not list any products that are less than a “3” Kind To Earth® score.